We’re thrilled to share that our Clinical Lead, Dr Georgina Gould, has been featured in the October 2025 edition of Sainsbury’s Magazine in a beautifully written article titled “On the Nature Trail.”

The piece explores how connecting with nature can restore calm, focus and creativity — something we at Dose of Nature are deeply passionate about. Drawing on her expertise in clinical psychology and nature-based wellbeing, Dr Gould explains how the natural world supports mental health in profound ways. She describes how the soft, self-repeating patterns found in nature — known as fractals — can soothe our nervous system, releasing alpha waves that bring a wakeful sense of relaxation. Dr Gould also highlights the concept of “soft fascination”, the gentle, effortless attention that natural environments inspire — from watching ripples on water to noticing leaves moving in the breeze. As she puts it, “In the natural world, you don’t see hard edges. Take time out to watch the clouds, trees moving in the wind, ripples on water… rest, recover and return to whatever you’re doing with renewed focus.”

We’re so proud to see Dr Gould's insights shared with a wider audience. At Dose of Nature, our mission is to help people experience these same benefits through supported, evidence-based connection with the natural world.

Our heartfelt thanks to Sainsbury’s Magazine for recognising the importance of nature-based wellbeing — and to

Dr Gould for continuing to lead the way in this vital conversation.

You can read the full article here.